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Posts Tagged ‘photos’
Great Photos Equal Great PR
Case study:
Amanda is a mompreneur, who couldn’t find a product she was looking for when she had her first baby 8 years ago, so she decided to create it herself. Her unique baby product got her friends asking for one for their babies too and soon she was making the products so often for friends and their friends, that she decided to start her own company and start selling her products for other parents as well. Her revolutionary baby product was hitting the retailers and she also started her own online store in 2004. Her website was getting decent amount of traffic and sales, and all the customers who bought the product absolutely loved it, and Amanda started visioning for more. She wanted to have her baby product featured in magazines, written about in blogs and used by celebrity babies. She pitched her product, and was rejected again and again. All this at the same time while getting a lot of positive feedback on the product itself.
In 2006 another mompreneur Hannah saw Amanda’s product and also loved it, but was hoping for getting it in a different color options that what Amanda was offering. Hannah was trying to find the same product from other companies to get it in a color she liked, but couldn’t find a similar product in the market. Hannah had an idea - she wanted to start a company making the baby product like Amanda’s was, and offer it in new color schemes. In early 2007 Hannah’s website launched with inviting graphics and high quality product photos of the baby product in use. In now time Hannah’s baby product was in the baby magazines, featured on TV shows and blogged in mommy blogs.
Amanda’s original product was actually better made, and their price points were around the same, the products are very much alike, but it was Hannah who was getting all the good PR. There are several reasons of course, but one really big reason is pictures and the visual branding. Better pictures, better PR, and ultimately, more sales.
3 Reasons Why You Need Great Product Photos for Great PR:
1. Everyone wants their website or magazine to look good, if your product makes them look good, they are more likely to feature it.
2. The easier you make it for people, the more willing they are to help you. While most magazines take their own photos, websites and blogs don’t. If you offer them great photos they can use to feature you, they are more likely to feature your product.
3. You want your photos to represent you and your product correctly, and it doesn’t matter how great your product is if your photos say “poor quality” - that will automatically be the first impression of your product as well.
The bottom line is.. Better photos means more PR and ultimately better sales numbers.
